Rucky “ruKus” McKinley was raised in a dancing home – his parents were entertainers and considered pioneers of the pop-locking movement in Hollywood, known as the “R & R Express”. Under the influence of his parents and such artists as Michael Jackson and MC hammer, Rukus was trained early on to “feel” the music which allowed him later on to earn the respect of being one of the “Originals” in the Krump Movement. However, Rukus’ talents have allowed him to shine in the athletic and fitness arenas as well. Rukus’ life journey took him through a collegiate to semi professional career in baseball where he mastered training regimens spanning from weightlifting to martial arts and athletic training. Then to a dance fitness business partnership which began in collaboration with Zumba® Fitness. His experience in dance fitness has left him with a resume of more than 400 worldwide appearances in masterclasses, expositions and conventions, tv appearances, a yoga alliance certification that allows him to bring his dance experience to the yoga field, and establishing collaborations with the great Billy Blanks and others in the industry. All of these accomplishments have all built the foundation for his new brand – RUXUP™!

RUXUP™ is designed to work oneself from the inside out, tapping into feelings of power and passion expressed through movement.  RuXup starts at the ground and works it’s way up, incorporating principles of being grounded and rooted and then unleashing the inner spirit through movement.  RuXup is not another fitness program teaching people how to move, it’s rather a movement teaching people how to FEEL the heartbeat within the sound of music, committing to the expression. This is the essence of urban street dance… the bang, the hit, the groove, the bounce…  RuXup is the a unique dance style and hottest format to hit the dance fitness market. Commit to your expression, put power and purpose behind your workout and let’s rukitUP!